![]() Almost 50-50 odds is good enough to make creating relevant, engaging, thoughtful, and attention-grabbing content a cornerstone of your digital strategy. ![]() The remaining 51 percent said they either never or rarely open marketing emails. The Fluent study found that 49 percent of people open marketing emails at least sometimes. And, as surprising as it may seem, there’s also a good chance that people will open your email. Of the 2,667 survey participants who had a work email address, 74 percent of them said they check it a few times each day.Īlthough there’s no guarantee people will read your email, connecting with them on a platform they use each day is a good idea. Research has shown that checking emails is becoming a regular routine for many adults in the United States.Ī 2018 study by digital marketing company Fluent found that 81 percent of Americans check their personal email at least once a day. ![]() There’s a high likelihood people will see your message Marketing campaigns should also consist of some digital strategies, including online advertisements and - you guessed it - email marketing. They also need accounts on several social media platforms where they post engaging content. Nowadays, businesses should have a visually appealing website that works well on desktops, laptops, and mobile devices. The same can be said of marketing campaigns, which historically consisted of print advertisements and direct mail strategies, such as postcards, brochures, and letters. A user-friendly website and social media account used to be enough, but those are now staples for almost any business. They can interact with their target audience, promote their business, and, above all, drive sales or web traffic to their company.Īs people spend more time online and carry out daily tasks there, it’s becoming increasingly important for businesses to have some sort of digital presence. Email gives marketers the ability to reach people almost anywhere. Marketers define email marketing as a digital strategy that uses email to reach people who are existing or potential customers. Engaging email content can not only motivate people to take action but also turn them into loyal customers, clients, or users.
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